Engagement Analytics: Know Who’s Really Listening

A simple yet powerful way to better understand how your audience is interacting with your client communications.

For many businesses, especially advice businesses, newsletters and client updates are an important part of staying connected, but the real value comes from knowing who is truly engaged.

Easy for you

• Quickly see which clients are active, engaged, unengaged, dormant, zombies or ghosts — with client names visible inside each segment.

• Communicate directly with each segment using Feedsy’s Campaigner and Advocator plans, making targeted client engagement simple.

• Send more relevant, timely and personalised communication based on how they engage with your content.

Better client engagement

• More relevant communication: Clients can receive updates and information that better match their interests and level of engagement.

• Better timing: Because you can see who is most engaged, clients can be contacted when they are more likely to be paying attention, making communication feel more helpful and less intrusive.

• Stronger relationships: Clients who may have gone quiet can be identified earlier, giving you the opportunity to reconnect, offer support and make them feel valued before they drift away.